- eCommerce Talk
- Top 10 Tips to Boost Magento Store Sales - 2022
Top 10 Tips to Boost Magento Store Sales - 2022
Magento, recognized as the top online eCommerce store, is an open-source CMS. over 2,50,000 eCommerce stores have chosen Magento as their CRM system. And plenty of other website owners has started migrating their websites from other to Magento. Because of the Flexibility, Scalability, growth, features, and design options available with Magento, it sets a standard for any eCommerce!
It was launched on August 31st, 2007, and now ruling the eCommerce industry. The world’s top industries such as Amazon, Coca-Cola, Nike are working on the Magento CMS system.
Any CMS/CRM platform will allow you to create and modify our eCommerce store. They are not going to bring traffic to your online store. It’s you who’ll need to work on bringing traffic to your online store to convert them to your customer.
Because a business without customers is not a business! As it is the prime objective of business to bring in customers and earn profit.
- Where do you get people to visit your website?
- How can you convince them to place an order?
- How can you get customers to revisit and make purchases again?
These are a few of the questions that might be troubling you. Right?
After the Covid-19 epidemic, the eCommerce share of the global retail trade has been increased to 17% and it’s still increasing with time. The eCommerce sector is thriving, as people are enjoying online purchases.
So, we are bringing Top 10 Tips to Boost Magento Store Sales that will improve user experience and will increase your Magento store sales overnight:
Table of Content:
- Improve website's page speed
- Personalize Shopping Experiences
- Upselling, Cross-Selling, and Bundling Products
- Consider Hosting Seasonal Sales
- Be Active on Social Media Channels
- Encourage User-Generated Content
- Audit and Manage SEO Performance
- Optimize the User Experience
- Track and Improve Buyers’ Journey
- Embrace Customer Feedback
Starting Your Own Magento Store?
Get a free consultation from Adobe Certified
Magento Developers on do's and don't
1. Improve Website’s Page Speed:
As per statistics, 1 in 4 visitors would abandon a website that takes more than 3-4 seconds to load. as no one has time to spend on the loading page.
So, keep in mind you only have 3 seconds. In the time your site has to load; and if not, there are high chances that you're losing out on a lot of potential customers.
As in this Hurried lifestyle, people have access to a high-speed internet connection, and they expect the websites to load early, exactly after the click. The statistics also show that a 1-second decrease in page loading speed can lose you 7% of your conversion rate.
And for that, a solution is that you’ll need to analyze and throw away all the unnecessary code, unnecessary plugins, and extensions, and most importantly lower the file size of images & videos on your website. That can help you increase your website loading speed rapidly.
A page loading speed has a great impact on SEO, too. So earlier the website loading time, greater chances to rank on SERP.
2. Personalize Shopping Experience:
80% of customers think they are more willing to buy from businesses that provide personalized shopping experiences. Yes, that’s true!
Personalization has become extremely impactful in both keeping and getting new customers.
simple adaptations, like using consumers' names in marketing communications and while they purchase, can help really better. Furthermore, retailers are giving more customized shopping experiences by suggesting products based on their previous purchases.
And if you want to go even better then you can experiment with loyalty programs, which can make your customers feel treasured. As an outcome, customers will be more willing to stick with your brand. According to another research, companies may enhance their profitability by 15% if they use personalization engines. what’s better?
In short, Customers become loyal as a result of personalized customer experiences. And your online retail store's sales will increase for sure.
3. Upselling, Cross-selling, and product bundling:
Upselling is a sales method that encourages you to learn more about your customer and provide them a product or service which suits best to their needs. Like, offering raspberry flavoring for a small fee when a customer orders an iced tea.
Cross-selling offers products that meet extra demands that the purchased item does not. A comb, for example, might be cross-sold to a customer who is purchasing a blow dryer.
Product Bundling is a marketing strategy in which a number of items are packaged together and offered as a single piece for a single price. For example, instead of selling one pencil, you can keep an option to buy a pencil, eraser, and sharpener as a combo pack.
You can sell more products by grouping products that are competent to one other and adds a savings factor.
For an instance, you can check the below image, which sells Mobile Cover with Mobile Phone on Amazon.
Image Source: amazon
4. Consider hosting seasonal sales:
It is proven that for any online eCommerce store, seasonal sales are an opportunity to boost up sales. There are some online stores whose business reaches the top during Seasonal sales While some also exist that fail to make the campaign successful as their websites are not prepared for increased traffic.
And for that, you can optimize your website performance before you start marketing your seasonal discounts or deals. Examine how the website responds during high traffic and address any delays as soon as possible. You may increase product sales by launching very successful social media and email marketing campaigns. This may also assist you in instilling a feeling of urgency in your consumers, which can boost your sales efforts. In Short, hosting Seasonal sales can earn you better revenue by helping you increase sales.
5. Be active on social media channels:
If you ever wonder, how to increase sales in your Magento store, don't take social media presence for granted, Never!
If we talk about 2021, social media has reached 3.78 billion users globally, and in upcoming years it is going to go beyond the limits. Also, every people in the world spends a daily average of 2.5 hours on social media. Which can do a lot with sales of your Magento retail store.
Brands that are not willing to make their presence on social media are slowly fading away from the eyes of their potential customers. as Facebook, Instagram, Youtube, Twitter, and other social media channels have made it so easier to find potential customers to interact with and turn them into customers. It is observed that brands using social media to promote their product have increased their conversion rate by over 133%, resulting in billion dollars of sale.
6. Encourage user-generated content:
User-generated content (UGC) refers to many sorts of material published by people who are not directly linked with the company, such as FAQs, product reviews, and testimonials. User-generated content may boost your brand's reputation and underline the level of service you provide.
Nearly 95%, according to Spiegel, check reviews before making a purchase. As a result, defining user feedback can assist other consumers in making an accurate purchase decision. Including reviews and feedback might inspire additional customers to leave feedback, which can help with SEO, too.
You may use reviews and feedback to your advantage by posting them on your social media platforms or website. To encourage potential customers, many Magento Store owner has released films depicting their customer's purchasing experiences.
7. Audit and manage SEO performance:
Another exclusively important thing to consider when trying to improve your online retail store's sales is its SEO performance. Improving the SEO of your eCommerce business can help it rank higher in the search engine results pages (SERPS), improving its visibility and reach.
In reality, organic pages account for 70% of first-page SERP hits, with AdWords accounting for the remaining 30%. This highlights the importance of constant SEO success over time.
Simple efforts such as optimizing your meta titles and descriptions on a regular basis, as well as employing analytics to determine what works best for your business, may be incredibly beneficial. Conduct regular audits to ensure that all of the elements and functions on your website are operating correctly.
Additionally, you may use web blogs to help you improve your Magento store's SEO performance. You may also leverage various modules and extensions to help you with your SEO efforts.
8. Optimize user experience:
If you've already adjusted the other elements we've discussed earlier, the user experience is the next thing you should focus on. The level of satisfaction your clients have with the website interface defines the user experience.
After a poor user experience, more than 88% of customers said they will not return to an online store.
Simple yet constructive efforts like enhancing the user interface, adding wishlist options, and recommending goods based on their previous purchases may go a long way towards establishing a wonderful user experience. Through clarity and social verification, eCommerce stores should actively try to improve the overall user experience.
9. Track and improve buyers' journey
The optimization of the buyer's journey is a key area of advancement that eCommerce brands frequently acknowledge. online stores have a lot of content and features on their websites, which allows them to lead the buyer's journey in the way they desire.
One method to achieve this is to provide enough material to assist clients with their research and increase awareness. CTA buttons should also be placed in appropriate locations such as on, product pages and landing pages to encourage sales.
You may also get ahead of the competition by targeting keywords based on user expectations and website activity. Customers should be assisted by online retail businesses throughout their relationship with them, even after the purchase transaction is done.
10. Embrace Customer feedback
Customer feedback may seem to be simple, yet it fulfills a range of purposes. They are not only important for maintaining trust and interest in your website, but they also perform well in search engine results pages (SERPs).
Positive and negative comments are equally important in determining the effectiveness of an online business, therefore eCommerce firms must embrace both with equal enthusiasm. Rather than wondering how to boost your retail store's online sales, listen to what your consumers have to say. Customers' negative feedback might reveal the most important areas for the brand to improve, while good feedback can show them what they're doing correctly.
Furthermore, by requesting feedback from customers, you are showing them that their feedback is actually appreciated. And as a result Customers' opinions of your brand will be increased, as they’ll have trust in your customer service.
As there is no single path that will lead your Magento store to success, there are several more ways to increase the profits and profitability of your Magento store. New-age online stores are tasked with increasing sales organically rather than through advertising techniques. Such businesses should work to enhance their website's performance by focusing on the possible areas for improvement outlined above.
Check out our Magento Maintenance services to see how we can help you increase your store's performance and profits.
Starting Your Own Magento Store?
Get a free consultation from Adobe Certified
Magento Developers on do's and don't