- eCommerce Talk
- Top 10 Mistakes to Avoid While Selling on Shopify
Top 10 Mistakes to Avoid While Selling on Shopify
Imagine you’ve started your Shopify Store, and everything is going buttery smooth, but even after a long time of launch you’re not seeing any good results in conversion.
And now you’re finding that you’ve made some mistakes while creating a Shopify Store.
And this is not something to feel frustrated about, as we are Humans, and we are meant to fall for such mistakes. Nothing New, Right?
But what now?
We need to work on those mistakes!
There are over 5,00,000 Active Shopify Stores. But 95% of them don’t get success due to some mistakes.
we’ve been building Shopify Stores for years and we've seen Shopify Sellers making such common mistakes. Let me describe to you my observation of the Top Mistakes to avoid while selling on Shopify.
Table of Content:
1. Top 10 Mistakes to avoid while Selling on Shopify
1.1 Inadequate knowledge of your ideal customer
1.2 Not providing customers with value
1.3 Not Optimizing Landing Pages for Conversion
1.4 Lack of a Sound Marketing Plan
1.5 Having a Difficult Payment Procedure
1.6 Neglecting PPC(Pay Per Click) advertisements
1.7 Taking Shortcuts
1.8 Not giving enough through your store design
1.9 Ignoring Abandoned Checkouts
1.10 Taking Accounting Too Lightly
2. Final Words
Top 10 Mistakes to avoid while Selling on Shopify:
1. Inadequate knowledge of your ideal customer:
Finding a customer is not hard but it’s not easy, either. You can’t advertise your products to any random people. And if you’re doing it, stop it right away! As it’s not worth it, and you’re only wasting your money after it mindlessly. This way you can get some leads who are mildly interested in purchasing your product/service. But your target must be those group people who are highly interested in buying your product/service, and they are your only Ideal customers.
It will cost you higher if you’ll target people who are partially interested in your product and service. And that higher cost isn’t even worth it as you’ll be spending a high amount of money on Marketing Budgets, Ad Budgets, and Other Financial Investments in return of Nothing!
So how exactly will you identify your ideal customers for Selling on Shopify?
Let’s take an example:-
 You’ve Nail Polish Remover as your product. Now for this product your ideal customers are those women who have already purchased Nail Polish.
 Your institute is providing study material for Post Graduation Students, here your Ideal Customers will be Graduate Students.
However, not all product niches have a clear target audience as I said in the example. Such as, Car, Finance, etc. For that, you can gather analytics with help of Customer Surveys, Social Media, Google Analytics, Google Ads, and more.
Anyway, take a step to identify your customer before spending a penny on marketing or advertising to avoid these Common Shopify Mistakes.
2. Not providing customers with value:
Customers will make a purchase on the basis of Product Price or the Value Offered with Products. Customers will be inclined to pay more for your product's advantages, as they think your Shopify Store delivers greater value than your competitors.
Customers benefit from a variety of factors, including:
- Providing free shipping for all orders or for those whose total exceeds a specific threshold
- Giving new consumers or current clients coupons for reductions
- Creating a points-based system to reward customers for their purchases and increase consumer loyalty
- Designing Easy to use User Interfaces
When your items don't provide the buyer with any noteworthy benefits, pricing ends up being the only factor in their decision to buy. You’re forced to sell only on the basis of price due to a lack of offers. And this is one of the most common Shopify Store Mistakes. But you don't let that happen; and instead, gain a good understanding of the product and convince your customers with its advantages. Remember that if the price is the only consideration, customers can buy from any of your rivals as well.
3. Not Optimizing Landing Pages for Conversion:
The act of upgrading or optimizing each component of your landing page in order to enhance your Shopify Store Conversion rate is known as landing page optimization. And when it comes to landing page optimization, you'll need to gather analytical data on consumer approaches to identify changes in your landing page.
Simply said, not everything needs to be changed in order to optimize it. Since it is similar to throwing a bowl of noodles against the wall to see which ones stick and which ones land on the floor. Such a Dumb Act? Right? Therefore, instead of making drastic changes to your Shopify store landing page, consider what will improve the user experience. And yes, it is true that you cannot perform flawlessly from the start; instead of pursuing perfection, try improving by making adjustments in accordance with your analysis and watch your conversion rate increase. Contact our Shopify Landing Page Expert today to get a higher spike in your conversion rate.
4. Lack of a Sound Marketing Plan
Knowing your future target market and all of your objectives (both short and long-term) are just a few benefits of having a predetermined marketing strategy. One of your biggest Shopify Store Mistakes is not having a solid marketing strategy for your Shopify Business.
Additionally, it discusses how your marketing strategies should alter based on what part of the process you're in. Most significantly, having a solid marketing strategy is equivalent to planning out how to scale your business operations.
While building a Marketing Plan for your Shopify Store, You need to think while being in the shoes of your customer. When creating your Shopify Store strategy, it's crucial to consider the "consumer view," or how your customers will view your brand.
5. Having a Difficult Payment Procedure:
Every Shopify store owner's worst nightmare is cart abandonment; according to Shopify, a difficult checkout procedure may cause shoppers to leave their shopping carts empty.
Do you also have a challenging payment process for your Shopify store? Now is the time to fix it! because it will prevent customers from purchasing from you. The actions you must take in order to start having a straightforward and adaptable payment process are as follows:
- Keep your actions to a minimum.
- Gather the information that is required, but cancel the information that is "not so crucial."
- Test any changes to a payment processor to see whether they are advantageous or unfavorable.
- Rearrange the payment procedure in steps that creating an account comes at last.
Don't Forget, You can always Hire Dedicated Shopify Developer from MageSpark to Develop a Flexible Payment Procedure on your Shopify Store.
6. Neglecting PPC(Pay Per Click) advertisements:
So, how we’ll be using Paper Clips to improve Shopify Store?
Oh, My Mistake! It's called “Pay Per Click”. The full form of PPC.
Apart from Weird Jokes, let’s discuss it quickly!
For many B2B, B2C, charities, and other businesses looking for rapid, high-quality traffic and conversions, PPC advertising has shown to be a dependable and successful channel. One of the most frequent Shopify Store Mistakes that can be harmful in the long term is not treating PPC advertisements seriously. However, many people frequently underrate the influence and strength that PPC advertisements provide. Additionally, they frequently underestimate the time and effort required to run effective PPC ads.
Here we've listed some points which will benefit you if you’ll adopt a PPC Marketing Campaign:
- You'll get access to a brand-new, highly targeted audience that is interested in your Products or Services.
- It yields immediate benefits and is incredibly measurable.
- It's great for brand exposure, especially if your business is new.
- You will only pay when people will click through.
- You only spend what you have budgeted for since the ad expenditure is variable
7. Taking Shortcuts:
It’s not an overnight task to become successful in business. In reality, It can take years or decades to attain a level of success that you have dreamed of, depending on your own personal objectives and milestones that are significant to you.
There are no Shortcuts in business, which is something that every Shopify store owner needs to understand. An online Shopify store requires commitment and consistency, To get developed appropriately and profitably. Instead of looking for shortcuts, invest more time and energy into building the long-term pillars of your internet company structure.
8. Not giving enough through your store design:
Taking your time while creating your online business is crucial. Don't hurry it since customers will notice if you don't put much work into your Shopify Store. Additionally, your Shopify store will appear bland and uninteresting, which won't do anything to attract customers.
Not Paying attention to Shopify Store design is a common mistake to avoid while creating a Shopify store. And you run the risk of losing potential customers if you take your Shopify Store Design for granted.
But we know that you're not so interested in losing your potential customer, thus in order to assist you, we have written a blog on Best Shopify Themes 2022, to help you finalize the Best Theme for your Shopify Store. Remember that Shopify Themes can enhance the appeal of your Shopify Store by 10x.
9. Ignoring Abandoned Checkouts:
Even more so than physical retailers, the online eCommerce market is fierce. Therefore, you should make an additional effort to ensure that your customers are having a positive checkout experience or not. Naturally, this will only help you in converting your Shopify Store Visitor into a Customer.
Cart Abandonment occurs when customers add things to their cart but leave before making a purchase, this can grow into bigger business issues if not caught early enough. At worst, 4 out of 5 customers leave their carts empty, which when multiplied throughout a site's user base severely hurts revenue. Cart abandonment cannot be completely prevented, although there are some tips to reduce it:
- Easing the flow between Cart and Store
- Offer Clear Call to Action
- Offer a Range of Delivery Options
- Provide a Variety of Payment Methods
- Offer Guest Checkout (Learn More)
- Make Clear Total Costs
- Smooth Forms for Checkout
Now, as you know that abandoned checkouts are huge point to look after, you'll need a Shopify Expert working on your Shopify Store to deal with such issues.
10. Taking Accounting Too Lightly:
Every business's accounting department is its heart and soul. And one of the most common Shopify mistakes is taking accounting for granted, As it plays a crucial part in the development of your Shopify business. It evaluates and reflects the expansion and success of businesses. You cannot keep track of expenses, revenue, and business development without maintaining a book of accounts. Additionally, you'll never know if your business is causing you to gain or lose.
There is a good chance that you will pay high taxes and expenses if you can't manage the accounting for your Shopify store. And if you’re not that skilled in accounting, Shopify enables you to integrate third-party applications to keep track of automated accounting.
So, These were some Common Shopify Mistakes You may be making!
As I told you earlier, We’re humans, and we are meant to fall for such mistakes.
Just don't feel bad for yourself if you’ve made a mistake, whether it's on your Shopify store or elsewhere. But we must learn from our mistakes if we want to reach perfection. We must take these lessons from mistakes so that we don't repeat them in our Shopify Store.
Therefore, attempt to avoid these errors in your online business while also learning about it.
Do you know that Shopify is turning towards HEADLESS COMMERCE? As everyone is now looking for their Shopify Stores to look Different and Classy. If you're also looking for the same then Don't miss out on our blog of "What is Shopify Hydrogen? Introduction to Shopify's new Headless Commerce". Check it Now!
Hope you’ve found our blog to be helpful. Don’t forget to share it with your Friends, Colleagues, or Shopify Community.
Thanks for Reading :)