Top 10 eCommerce Trends You Need to Know in 2022
In the eCommerce industry, new changes are arriving every day. More than ever, this year eCommerce merchants are trying their best to improve their eCommerce businesses to fulfill their customers where they are.
eCommerce merchants need to stay updated with the new changes in order to be competitive in the market. In this case, working slowly means dropping sales. So, it’s highly necessary for each eCommerce merchant to stay updated with the latest eCommerce trends.
Bringing your eCommerce on top is our top-most priority. And so we’ve narrowed down some latest eCommerce trends in the forthcoming months and years.
Table of Contents:
2. Winding Up
Top 10 eCommerce Trends You Need to Know in 2022
1. Augmented and Virtual Reality:
Augmented reality AR and Virtual Reality VR have been Game changers in the eCommerce industry. With such technology, customers are able to see how the item will be in reality they are looking to shop for, which impacts greatly on their buying decision.
AR has made changes in the specific industry-based shopping experience, such as Fashion Industry and Home Decor Industry as it shows a better perspective of items without presenting them in person.
Look at the statistic saying, Why AR is better for eCommerce businesses:
- 71% of customers are willing to shop more frequently If Augmented Reality (AR) is provided on an e-commerce retail platform.
- 40% of buyers are likely to pay more for a product that is personalized via Augmented Reality (AR).
2. Buy Now and Pay Later Model:
In the eCommerce industry, the Buy Now Pay Later (BNPL) model is not a new payment idea. It has just recently gained popularity due to the COVID-19 outbreak. People lost their jobs and faced financial difficulties in the Covid-19 pandemic. That's when customers found the BNPL payment scheme to be beneficial.
Customers can purchase a product and pay for it later via BNPL payments. Customers can pay in installments or use zero-interest credit cards instead of paying in whole at the time of purchase. The usual user of this payment method is a young shopper with a limited budget.
In the current scenario, Amazon Pay Later is an example of a BNPL payment. Sellers have seen a spike in eCommerce sales, a higher-order quantity, speedier order processing, and a lower cart abandonment rate since using BNPL.
3. Various Online Payment Options:
Payment is the final stage in the online shopping process, and clients have different demands when it comes to payment options; if they don’t find the payment method they want, they may cancel the order. And for any eCommerce Merchant, there is nothing worse than a customer abandoning the Shopping cart.
Providing a range of payment gateways is an excellent strategy to boost mobile conversion rates. Allow customers to keep their payment information saved on your website so that they may check out with a simple click the next time they shop at your eCommerce store.
For that, you can accept Credit and Debit cards, Cryptocurrencies, Digital Wallets, and Payments in installments.
4. Sustainable Commerce:
People are becoming more conscious of environmental concerns, and they favor online businesses that use environment-friendly production, packaging, and delivery methods. As a result, eCommerce retailers will be unable to avoid this trend.
Take a look at what recent surveys say about sustainability in industries:
- In a survey, 52% of people stated that they want the industries to become more environment-friendly.
- Customers who care about the environment want businesses to cut the amount of packaging by 75%.
- Pay more, waste less: 32% of customers would pay extra for a product from a company they feel is committed to environmental sustainability.
Many businesses are becoming more environment-conscious by going paperless wherever necessary, using eco-friendly packaging, and utilizing recycled items, and you should join too. As these things are going to be mandatory in upcoming years.
5. Conversational Commerce:
Conversational commerce is the practice of selling things to customers using chatbots or other messaging platforms.
When individuals purchase from brick-and-mortar stores, there are sales associates to guide them, but when they shop online, there is no one to solve their queries. The true usage of chatbots is right here. Customers desire to buy products promptly in today's fast-paced society. They will become dissatisfied if they are unable to find anyone to solve queries.
As a result, chatbots act as a savior for eCommerce companies by promptly answering client questions. Live chat keeps businesses available to consumers at all times and gives them a personalized experience.
Experts expect that by 2020, 80% of businesses will be using chatbots.
6. Headless and API-Driven Commerce:
Headless commerce is a method of totally separating an online retail store from the frontend presentation layer.
The shopping channels are expanded by headless commerce. Consumers may purchase products not only through laptops, PCs, or mobile devices but also through smart speakers and fitness devices.
As a result, headless commerce brings all shopping experiences together, boosts flexibility, and expands sales opportunities. It also enhances omnichannel selling by allowing headless businesses to quickly deploy additional sales channels.
The popularity of headless eCommerce has increased in recent years due to its benefits. Amazon, Toyota, and McDonald's are among the companies that have gained the rewards. consider having a headless content management system (CMS) like Sanity.io or Strapi, or a headless eCommerce platform like Shopify or BigCommerce.
You can also use WordPress as a headless CMS if you currently use it as an eCommerce platform.
7. Voice Search seems cool to customers:
Nowadays customers have started relying upon available technologies. According to Loop Ventures, by 2025, 75% of US households will own a smart speaker.
As more smart speakers are installed in homes, more people will use voice search to purchase online. Consumers are increasingly adopting voice search to purchase online or place restaurant orders. Additionally, because users don't need to type their queries in the search boxes, Voice search makes buying more convenient and painless.
Voice search should be included in the marketing strategy of eCommerce companies. Make sure your products and services appear in voice search results for relevant keywords. Do remember, users usually utter whole sentences rather than phrases.
According to a survey conducted by CouponFollow, approximately 47% of customers have used voice control to purchase online, with 58% expressing pleasure with their voice shopping experiences. On the other hand, Voice Shopping has a number of drawbacks, too. For 40% of customers, it was difficult to browse items using Voice Shopping.
8. Consider adding product videos:
People spend a lot of time viewing videos, which is no surprise. According to Hyperfine Media, one-third of internet activity is spent viewing videos. It's clear to see why people appreciate videos so much: they're enjoyable and simple to consume.
In 2022, videos have been shown to be an effective tool to engage customers, and they aren't going away anytime soon. Creating videos for your website/website products is an excellent approach to immediately engage and enlighten customers about your product or service.
- 62% of consumers watch product review videos before making a purchase.
- 84% of people were convinced to purchase a product or service after seeing a brand's video.
- As per video marketers, video boosted users' product/service knowledge by 97%, and it also helped them increase eCommerce sales by 76%.
Video also allows customers to understand more about your business and products. As a result, video influences their decision-making and encourages them to convert more.
9. Growing craze of Subscription Plans:
Subscriptions come in various shapes and sizes these days, and their convenience is appealing to customers. Subscription services allow businesses to plan in advance for inventory and sales that have already been promised.
This business model is becoming more popular since it allows for additional sales once a client has joined up for a subscription. Subscriptions might be an option if you're searching for a new revenue source. They also aid with inventory forecasting, as well as increasing engagement rates and consumer loyalty.
There are three different sorts of subscriptions that can be offered:
- Restocking: Fresh vegetables, pet meals, and diapers
- Selection: Selection of things, such as coffee or self-care products.
- Access: provide exclusive perks to members, such as reduced prices or new product samples.
The rate of attrition, or the amount of users that unsubscribe from the service, is the key difficulty for this business model. To address this, provide benefits that non-subscribers do not, such as free delivery, a discounted price, and access to out-of-stock items.
It's also a good idea to keep in touch with users, such as informing them of potential delays in deliveries during peak seasons.
10. Mobile Shopping is still the most trendy:
Sure, there was a time when not everyone could afford a smartphone, but those days are long passed. Smartphones are no exception, with 1.2 billion individuals now admitting to spending a significant amount of time surfing the web on their phones.
Did you know that smartphones are used by 80% of internet users? This means that if these people are online, they're probably accessing your eCommerce store through their phones, and if your eCommerce store isn't mobile-friendly, you're missing out on a massive customer base. So, as quickly as possible, optimize your website for mobile devices to provide a great customer journey.
As more generations of smartphone users become loyal to their phones, these numbers will only continue to grow as mobile allows customers to make purchases from anywhere, which is critical in today's world.
So, there are a lot of new advancements in eCommerce. Technology and people are constantly changing, and eCommerce connects them all.
To ensure a smooth customer journey and shopping experience, new trends are being adopted. Many trends are only applicable to certain types of businesses, so knowing your customers is essential.
Not every trend is worth following, but it is critical to keep up with some of them because trends are followed by people, and they are you’re going to increase your sales. Remember that your customers are in charge of your eCommerce; they will bring value and success to your store, so it is your responsibility to provide them with the best!
And one thing is certain: it is never too late to learn or adopt new techniques until they are beneficial for your company. Knowing your customers and competitors inside and out will help you figure out which trends are a good fit for you.
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