How to build & optimize the FAQ page on your website
With the ongoing coronavirus pandemic, many industries are shifting their businesses to an online platform to serve their customers in a better way. Due to lockdown, we have seen lots of people shopping online who had never done it before.
Companies are striving hard to provide the best shopping experience to make customer’s buying journeys smoother and comfortable. To do so, they are implementing a frequently asked questions page that helps customers get all information, answers, and clear their doubts running in their mind.
Adding a FAQ page to your website or store is the best way to improve your customer experience and encourage them to purchase your products & services more effectively. Apart from that, a well-written and optimized FAQ page helps your team member not to answer these questions over and again as they are already online.
In this blog, we have come up with a detailed guide to help you build and optimize the FAQ page on your online web store. Before we proceed to build & optimize the FAQ page guides, let’s know more about the FAQ page in detail.
What is a FAQ page?
A Frequently Asked Questions (FAQ) page is the most important page of an online web store that gives clear and concise information about commonly asked questions or concerns of customers. It encompasses a wide range of FAQs and their answers about the specific products & services available for customers.
The core objective of the FAQ page is to provide the best and concise information to customers and guide them through all the sales funnel and make their buying journey smooth and flawless.
8 Essential tips to build & optimize the FAQ page on your online web store:
1. Gather data to identify commonly asked questions
It’s vital to gather the data and note down all commonly asked questions by your potential customers across social media, contact forms, support tickets, etc. Later, you may create a list of questions and arrange them based on priority to identify which services are not defined well on your website.
We all know that Magento has some specific technical requirements, such as OS, PHP, Web servers, Database, etc. That’s why it really matters to choose the right hosting plan for improving the speed of Magento 2 stores.
2. Varnish the cache
Varnish cache is the most important thing that enhances the performance of your Magento 2 store. They not only help improve the speed of your web applications but the entire web store even more easily and quickly. They also reduce the loading time and enhance the user experience of the website.
With varnish, there’s no need to administer separate time for duplicate requests. Setting up a varnish cache can help speed up your Magento 2 store more effectively.
3. Optimize TTFB (Time To First Byte)
Time To First Byte (TTFB) is the time taken on the user’s browser to download an HTML of a page. Users often get a blank screen on their browser during this time, which may affect the search ranking of your website.
TTFB audit helps determine the actual running time and the total time taken to run the page. Thus, it is a crucial step to optimize the TTFB for Magento 2 speed optimization.
4. Remove Database Logs
In Magento, logs are often left which makes your database heavy and hard to load. In order to update and improve the site speed of your Magento 2 web store, you must have to remove these databases from time to time.
Be sure to create a backup of your database before you remove them permanently. Once the backup is created successfully, you can take the necessary steps to delete or remove the database.
5. Enable Full-page Caching
Keeping full-page caching disable may slow down your website speed. It is the most common issue that customers often face with their store. If your website is getting slow down, first make sure to check whether the full-page caching is enabled or disabled.
If you are not sure where to check if the caching is on or off, go to system > tools > cache management from the admin panel. Be sure to check all fields are enabled, if not then just make them enabled and see how it works.
6. Configure Memory Caches
Configure memory caches help improve the performance of your Magento 2 store by reducing the response time on the server. The time taken to load the database is significantly reduced by configuring memory caches.
They are the caches similar to Redis or Memcached that slow down the requests of the database on the server and facilitates the website to load pretty faster on all devices.
8. Image Optimization
Speed optimization is another important way to speed up your Magento 2 store. Every store is almost going to be loaded with lots of product & banner images.
In order to reduce the overwhelm of your Magento 2 store with images, you can optimize all images as possible as you can to avoid the loading time.
Ensure that you optimize every single image before you place it in your Magento 2 store. Below are a few things that you should keep in mind when you go for Magento image optimization.
- Compress all images as small as you can to avoid the impact.
- Keep all images in JPEG format.
- Ensure that your website logo is in PNG or SVG format.
9. Optimize Store Search
Magento provides an easy-to-use and powerful search integration for your Magento 2 store that is completely based on AJAX search algorithms.
Another good thing is that you can also speed up the default search capability of your Magento store by adding third-party extensions that utilize powerful search algorithms and modes similar to Elasticsearch.
This not only helps improve the speed of your Magento 2 store but also enhances the user experience of the store to get more engagements that bring sales.
10. Enable Flat Categories and Products
Read speed of your database is another the biggest and most common cause that slows down your Magento 2 store. In order to avoid this issue, you must have to enable Flat categories and products.
If you are not sure how to do or fix it, follow the guide below:
First, go to Magento “admin panel”. From the admin panel, go to the “store”>configuration>catalog. Now click on the “catalog” under the catalog tab.
There’s a storefront section where you may see two fields, namely Catalog Category and Use Flat Catalog Product. Just mark these fields as “Yes” and that’s it.
There are various other ways too that make your Magento 2 store slow down. Here, we have concluded the most common causes of slowing down your Magento 2 store. Optimizing your Magento 2 store with the above tips and tactics can help enhance your Magento 2 store performance.
If you consider the above factors for your Magento 2 store optimization, you will definitely be able to speed up your Magento 2 web store more effectively.